RandBall: This is the week major college sports became professional sports

The University of Minnesota can start distributing $20.5 million to athlete bank accounts this week. What does that mean for the Gophers and other schools?

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The Minnesota Star Tribune
July 2, 2025 at 4:21PM
The Gophers football team runs onto the field during a 2024 game. (Ayrton Breckenridge/The Minnesota Star Tribune)

It would be naive to say major college sports have retained their aura of pure amateurism without creeping toward professionalism in recent decades.

TV contracts have ballooned. Coaches’ salaries have swelled. The whole production of college sports has felt more professional. Name, image and likeness (NIL) has been a game-changer that puts money in athletes’ pockets.

At any of those points along the way, you might have felt like college sports crossed a threshold. But for me, the real tipping point was the approval of the House settlement that authorizes actual revenue-sharing for athletes.

Straight payments from schools to athletes — up to $20.5 million per school this year — are different from anything else that has come before.

Better players on revenue-generating teams will earn considerable six-figure salaries. Administrators will manage the money in a way similar to how a pro team manages a salary cap.

Tuesday was the first day those payments could be made to athletes.

This is where the rubber hits the road — or, more specifically, where the money hits the bank accounts.

Major college sports are pro sports, as Chip Scoggins and I talked about on Wednesday’s “Daily Delivery” podcast.

As Chip reported earlier this week, the Gophers will divvy up that $20.5 million this year among five programs: football, men’s and women’s basketball, volleyball and men’s hockey. Football will likely get the vast majority (roughly 75%) in Year 1.

What does all of this mean? To me, it’s a mixed bag, but these are my biggest takeaways.

The good: College athletes are finally getting a fair share of the vast wealth they create. It simply was not fair that coaches and administrators were making millions of dollars as revenues ballooned while athletes were getting the same thing they had received for decades: a college education (plus some food, though not cream cheese on their bagels for a long time). That’s valuable, of course, but the money just wasn’t equitably distributed.

The bad: If you’ve believed in the sanctity and purity of college sports as a main reason for their appeal, that is gone. It also feels like we skipped a step or two between “college athletes should get some money” and “college athletes are going to be paid upper-middle-class salaries as teenagers.”

The unknowns: I wonder if the inequity of pay between athletes on individual teams and the inequity of some programs getting a cut of the revenue while others don’t will create jealousy and infighting. I’m also queasy about the trickle-down impact on high school and youth sports. Intense competition, training and specialization are already all too common as parents push their kids to earn valuable scholarships. What happens when you add the potential to earn more than a million dollars over the course of a college career?

We won’t know that answer for a while. We do know that this week is the start of a massive change.

Here are nine more things to know today:

  • I saw Red Panda perform a halftime show at a Timberwolves game for the first time more than 25 years ago, and I’ve been hooked ever since then. She is almost universally beloved, which also made the well wishes universal after she suffered a fall from her unicycle at Tuesday’s Lynx game.
    • It was an all-around bad night at Target Center. The Lynx lost 74-59 to Indiana in the Commissioner’s Cup final, even though the Fever were without star Caitlin Clark. Indiana outscored Minnesota 18-0 over the final 8 minutes, 13 seconds of the first half.
      • Is it possible that LeBron James will return for a third stint in Cleveland?
        • The Celtics are raiding the end of the Wolves bench. First it was Luka Garza, and now it’s Josh Minott. Both got two-year deals from Boston.
          • I talked about that, plus the Damian Lillard buyout and Nico Sturm’s return to the Wild, on Wednesday’s podcast as well.
            • Speaking of Sturm, who signed a two-year, $4 million deal to return to the Wild: The move and player are fine, and he will serve a valuable role (winning faceoffs, killing penalties), but it still very much feels like this offseason will be underwhelming compared to expectations. As a friend sarcastically said in a group chat after the signing: “Hope the Wild hired some extra staff to deal with all the season ticket requests.”
              • The Twins’ offense in their last two games: 18 innings, four hits, no runs scored. That is as feeble as it gets.
                • Minnesota wasted seven innings of one-run ball from Joe Ryan in Tuesday’s 2-0 loss to the Marlins. The Twins will have to wait until his next start before they have someone from the rotation on the mound again that you trust to pitch well.
                  • Star Tribune columnist La Velle E. Neal III is expected to be my guest on Thursday’s podcast for our weekly debate segment.
                    about the writer

                    about the writer

                    Michael Rand

                    Columnist / Reporter

                    Michael Rand is the Minnesota Star Tribune's Digital Sports Senior Writer and host/creator of the Daily Delivery podcast. In 25 years covering Minnesota sports at the Minnesota Star Tribune, he has seen just about everything (except, of course, a Vikings Super Bowl).

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