Don’t consider just your conflicts of interest. Be wary of your advisors’, too

Fiduciaries and real estate agents are a few examples of professional personal finance guides to manage.

For the Minnesota Star Tribune
May 24, 2025 at 12:02PM
FILE - In this Feb. 6, 2018, file photo, a woman walks through the front doors at a Fidelity Investments office on Congress Street as the ticker displays stock market numbers in Boston. Federal regulators are moving to require that brokers provide their customers with detailed disclosures of their potential conflicts of interest when dispensing advice for retirement planning and other investments. (AP Photo/Stephan Savoia, File)
Conflicts of interest are everywhere, so make sure your advisors give you a thorough explanation of what they are. (The Minnesota Star Tribune)

There are two opposing camps when it comes to conflicts of interest.

One camp believes temptation doesn’t make us bad; it allows us to be good. Then there is the Oscar Wilde camp: “I can resist anything but temptation.”

When it comes to your personal finances, understanding your professional advisor’s conflict is an important consideration.

In the registered investment advisor or brokerage space, fiduciaries have to make recommendations that are in your best interest; non-fiduciaries must make recommendations that are suitable. Neither are free from conflicts, but fiduciaries are required to put your interests ahead of their own. A suitable investment simply means it is appropriate for your circumstances: It doesn’t speak to how it is structured or the costs involved.

Neither type of advisor can guarantee results. The best outcomes for you are when you are actively engaged with your advisor and question things you either don’t understand or that make you uncomfortable.

If you are buying or selling a home, it is appropriate to engage a realtor. They will often have information or access that might be harder to obtain on your own. If you are looking for a home and have a buyer’s rep agreement, the realtor is working on your behalf. When you are selling your home, you have a seller’s agreement with the realtor. Recent changes might mean buyers can pay some of the realtor’s commissions, but that is still unusual.

The biggest conflict occurs when a realtor represents both the buyer and the seller of the home (dual agency). This is awkward at many levels: When you are selling, the realtor generally has an idea of what an acceptable price would be to you, as they simultaneously provide guidance to their buyer as to what a reasonable offer would be. They are giving guidance on how to handle an inspection to both parties. Their commission is significantly higher, so they have a vested interest in closing the deal. Even King Solomon would have difficulty splitting this baby.

Life insurance agents have a variety of products they can show you, many with varying commission structures. Cost should not be the only consideration in obtaining insurance. Instead, ask for alternatives to the recommendation and have them explain why what they are showing is best for you.

Conflicts of interest are everywhere, so make sure your advisors give you a thorough explanation of what they are.

Spend you life wisely.

Ross Levin is the founder of Accredited Investors Wealth Management in Edina. He can be reached at ross@accredited.com.

about the writer

about the writer

Ross Levin

Columnist

See Moreicon

More from Business

card image

UnitedHealth and Target are in crisis, and others are struggling in ways unseen since the pandemic five years ago. What they all have in common is the high cost of money.

card image
The U.S. Treasury Department building in Washington.