PAINTSVILLE, Ky. — Janet Lynn Stumbo leaned on her cane and surveyed the two dozen or so voters who had convened in a small Appalachian town to meet with the chair of the Kentucky Democratic Party.
A former Kentucky Supreme Court justice, the 70-year-old Stumbo said the event was ''the biggest Democratic gathering I have ever seen in Johnson County,'' an enclave where Republican Donald Trump got 85% of the presidential vote last November.
Paintsville, the county seat, was the latest stop on the state party's ''Rural Listening Tour,'' a periodic effort to visit overwhelmingly white, culturally conservative towns of the kind where Democrats once competed and Republicans now dominate nationally.
Democrats' path back to power may start here, one small meeting at a time, because it will be difficult, if not impossible, for the party to regain U.S. Senate control or win the presidency without competing harder for rural and small-town voters.
The party recently lost senators from states with significant rural populations: Montana, Ohio, Pennsylvania and West Virginia. Also, Democratic-led states are losing population to Sun Belt states led by Republicans, with some projections suggesting Democrats would lose 12 seats in the Electoral College in the 2030 census.
''The gut check is we'd stopped having these conversations'' in white rural America, said Colmon Elridge, the Kentucky Democratic chair. ''Folks didn't give up on the Democratic Party. We stopped doing the things that we knew we needed to do.''
It's not that Democrats must carry most white rural precincts outright to win more elections. More realistically, it's a matter of consistently chipping away at Republican margins in the way Trump narrowed Democrats' usual advantages among Black and Latino men in 2024 and not unlike what Kentucky's Democratic governor, Andy Beshear, did in two statewide victories.
Nationally, Trump won 60% of small town and rural voters in 2020, according to AP VoteCast data, and 63% in 2024. That's a far cry from a generation ago, when Democrat Bill Clinton won pluralities in Johnson County on his way to capturing Kentucky's electoral votes in the 1992 and 1996 White House races.