Starbucks' sales are on the upswing again, with the company reporting its first quarterly sales increase in more than a year in the January-March period.
But the coffee giant said Tuesday that its turnaround effort is far from complete, and its fiscal second quarter also saw lagging store traffic and lower-than-expected earnings.
''Some of the investments we're making now will take some time to create material returns. And some elements of our plan will move faster than others,'' Starbucks Chairman and CEO Brian Niccol said in a video message to employees. ''We have a lot of work ahead, but we are on the right track and moving quickly.''
The Seattle coffee giant said Tuesday that its quarterly revenue rose 2% to $8.76 billion in the January-March period. That was short of Wall Street's expectations of $8.83 billion, according to analysts polled by FactSet.
Niccol, who joined the struggling company last fall, said Starbucks' efforts are paying off. Service is faster and friendlier, he said, helped by optimizing staffing levels. Simplified menus are also making store operations easier. And new store designs that encourage customers to sit and stay are rolling out in New York and Los Angeles soon.
Niccol said a pilot program to better pace mobile orders has lowered drive-thru wait times and the majority of in-store wait times to less than four minutes. A four-minute service time was one of the first goals Niccol set when he joined Starbucks. Niccol said the program will be rolled out to 3,000 stores by the end of this fiscal year.
Niccol said Starbucks is also boosting staffing and allowing employees to pick up extra shifts at nearby stores. He said in recent years, Starbucks had cut staffing and hoped that automated systems would pick up the slack. But it led to long wait times and employee burnout.
''What we're discovering is the equipment doesn't solve the customer experience that we need to provide, but rather staffing the stores and deploying with this technology behind it does,'' Niccol said Tuesday during a conference call with investors.