NEW YORK — Elon Musk promised in 2019 that driverless Tesla ''robotaxis'' would be on the road ''next year,'' but it didn't happen. A year later, he promised to deliver them the next year, but that didn't happen either.
Despite the empty pledges the promises kept coming. Last year in January, Musk said, ''Next year for sure, we'll have over a million robotaxis.''
Would you settle for 10 or 12?
Musk appears to be on the verge of making his robotaxi vision a reality with a test run of a small squad of self-driving cabs in Austin, Texas, starting Sunday. Reaching a million may take a year or more, however, although the billionaire should be able to expand the service this year if the Austin demo is a success.
The stakes couldn't be higher, nor the challenges.
While Musk was making those ''next year'' promises, rival Waymo was busy deploying driverless taxis in Los Angeles, San Diego, Austin and other cities by using a different technology that allowed it to get to market faster. It just completed its 10 millionth paid ride.
Boycotts related to Musk's politics have tanked Tesla's sales. Rival electric vehicle makers with newly competitive models have stolen market share. And investors are on edge after a $150 billion stock wipeout when Musk picked a social media fight with a U.S. president overseeing federal car regulators who could make the robotaxi rollout much more difficult. The stock has recovered somewhat after Musk said he regretted some of his remarks.
Tesla shareholders have stood by Musk over the years because he's defied the odds by building a successful standalone electric vehicle company — self-driving car promises aside — and making them a lot of money in the process. A decade ago, Tesla shares traded for around $18. The shares closed Friday at $322.