AUSTIN, Texas — Elon Musk has for years made Texas a business home and playground, launching rockets, building cars, and dreaming about creating a utopian enclave for his workers on the rural outskirts of the state capital.
Now, a new Musk project is on the brink of victory: an election Saturday to officially turn a small patch of coastal South Texas — home to his rocket company SpaceX — into a city known as Starbase.
If Musk prevails — which appears likely, since the small number of residents eligible to vote include his employees — it will be a victory for the mega-billionaire whose popularity has waned since he became the chain-saw-wielding public face of President Donald Trump's federal job and spending cuts, and sunk more than $20 million into a failed effort to tip Wisconsin Supreme Court elections. Profits at his Tesla car company have plummeted.
As of Tuesday, nearly 200 of 283 eligible voters had already cast an early ballot, according to county election records. The list of names so far does not include Musk, who voted in the county in the November elections.
The cosmic dateline sounds like a billionaire's vanity project in an area where the man and his galactic dreams already enjoy broad support from residents and state and local officials. But there are creeping concerns that the city vote and companion efforts at the state Legislature will give Musk and his company town too much control over access to a popular swimming and camping area known for generations as the ''poor people's beach.''
Setting up a company town
Saturday's vote to establish Starbase is seen as a done deal.
The proposed city at the southern tip of Texas near the Mexico border is only about 1.5 square miles (3.9 square kilometers), crisscrossed by a few roads and dappled with airstream trailers and modest midcentury homes. The polling site is in a building on Memes St., a cheeky nod to Musk's social media company X.