CONCORD, N.C. — Ross Chastain stood on top of his No. 1 Chevrolet in his white fire suit and held a watermelon above his head as the crowd at the Charlotte Motor Speedway roared with delight in anticipation.
Then, with sense of ferocity, Chastain slammed it to the track, smashing it to pieces.
Chastain began smashing watermelon as a way to uniquely honor his family's legacy as eighth-generation watermelon farmers. The tradition began after his first NASCAR Cup Series race and has continued after every win as his own unique way to celebrate his strong ties to watermelon farming.
But this win was extra special, his first at crown jewel event.
''This thing is fresh from Florida,'' Chastain said with a laugh. ''It just came up from our family farm. Man, for the Florida watermelon industry, that's your watermelons you're getting right now, so y'all better go buy a dang watermelon to celebrate. I want to see videos of smashed watermelons flood the socials. I want to see it. Florida watermelons are in season."
Chastain passed two-time Daytona 500 winner William Byron with six laps left and won the Coca-Cola 600 on Sunday night at Charlotte Motor Speedway, capping a remarkable comeback and becoming the first driver to win the event after starting at the back of the field.
NASCAR said he's the first driver to win from an official starting position of last since Bobby Allison at the Richmond Fairgrounds in 1969.
William Byron won the first three stages and led 283 laps, but surrendered the lead to Chastain, who started in 40th place and led just eight laps in his first NASCAR Cup Series victory of the year.