Leave it to the remarkable Broder family — mother Molly and sons Thomas, Charlie and Danny — to challenge the wine bar status quo with Terzo.
The name is the Italian word for third, possibly a tip of the hat to the Broder male troika but definitely an acknowledgment of another sibling relationship: It's the third family-owned enterprise at the corner of 50th and Penn, joining 31-year-old Broders' Cucina Italiana and 19-year-old Broders' Pasta Bar.
Let's start with the first-rate bar. Terzo's formidable wine program — the work of middle child Charlie Broder, with an assist from general manager and sommelier Melanie Guse — could provide the outline for an edition of "Wine Bar for Dummies."
The kid-in-a-candy-store roster travels the length of the Italian peninsula, but at its heart is an emphasis on the full-bodied wines of the Piedmont region, with a particularly deep stockpile of prized, single-vineyard Barolos.
"I got kind of carried away," Charlie Broder said with a laugh. "I took some leeway with the budget. Maybe it's because I'm young and impulsive, or maybe it's because my mom is my boss."
In the spirit of all top-performing wine bars, Terzo's mechanics both encourage and reward curiosity, with nearly 50 ever-changing by-the-glass options, sold in 3- and 6-ounce pours at competitive prices. In addition, every bottle under $100 — the lion's share of the cellar — is available by the half-bottle.
Astute buying aside, Terzo's secret weapon is its service staff, which clearly shares the Broders' happy obsession with Italian wines. Knowledgeable, enthusiastic and opinionated, they're exactly the kind of pro you hope to encounter on the other end of a wine list.
Full-fledged restaurant
"I've had so many people say, 'Oh, you serve food here?' " said Charlie Broder. Yes, they do. And how.