A Minneapolis startup that last year debuted car-tracking tags to help police find and recover stolen vehicles is bracing for an uptick in sales now that owners of certain models of Kia and Hyundai vehicles can buy one of the devices and get reimbursed.
TC Nighthawks on Monday was already getting calls and emails from people inquiring how to get one of the GPS-equipped tags and take advantage of the benefit outlined in the $200 million settlement of a class-action lawsuit against the Korean automakers.
Notices about the settlement and how to recoup money for out-of-pocket expenses related to thefts and attempted thefts were to be delivered by mail and email this week, the settlement said.
“We are honored to be part of the solution,” said Lacey Gauthier, who launched TC Nighthawks after a rash of car thefts in her south Minneapolis neighborhood.
A Seattle-based law firm filed the suit in August 2022 on behalf of about 9 million people who bought or leased Kia or Hyundai vehicles manufactured between 2011 and 2022. The suit contended the companies failed to install engine immobilizers in some models that featured a traditional insert-and turn-key-style ignition system, leaving vehicles vulnerable to theft.
Kia and some Hyundai vehicles have been popular targets for thefts nationwide. Coined “The Kia Challenge,” videos online exposed the vehicles’ defects and showed how simple it is to start them without a key and drive them away.
Immobilizers prevent most vehicles from starting unless a code is transmitted from the vehicle’s smart key, according to Hagens Berman, the law firm that filed the suit.
A California court approved a preliminary settlement last fall that calls for the companies to provide free software upgrades that will prevent vehicles from starting when a key or key fob is not present. For vehicles not eligible for software upgrades, the settlement allots up to $300 per vehicle to cover owners’ costs of buying a wheel lock, glass-breakage alarm or anti-theft system. TC Nighthawks sells its tags for $299, meeting the price point for reimbursement as outlined in the suit, Gauthier said.