Say you're in the mood to destroy something. Or maybe you want to win a trip to Hawaii.
Minneapolis ad agency Olson has cooked up a social media campaign for Shakopee-based Cameron's Coffee that could let you do both. How? #CrushtheCups.
The pitch, which focuses on Cameron's Coffee Filtered Single Serve Coffee, takes aim at the plastic cups commonly used for brewing single servings. (The Cameron's offering brews through a filter.) Find a creative way to crush one of the plastic cups, take a photo or record it on video. Then upload it to YouTube or tweet it with the hashtag #CrushtheCups. In return, you get a digital coupon for a free box of Cameron's filtered single serve coffee.
The top five submissions will win a year's worth of Cameron's Coffee. The best video will earn its maker a trip for two to Kona, Hawaii, including a tour of a local coffee plantation. To see examples and get contest details, check out CrushtheCups.com. The deadline to enter is Dec. 22.
